The very first task for a newly formed business is to determine its target audience – in other words, to create a general portrait of its average customer. This step is an absolute must for every firm, whatever the industry. No business can work without knowing who it’s working for, and who are the typical consumers of the company’s products or services.

Are they young or mature? What social stratum are they from? Is there anything special in their way of life? Answering these and many other questions helps the company outline the group of people it will be focused … Read the rest